فكرة مشروع استخدام وسائل الإعلام الاجتماعي (SMOL)

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بانتقال الإنترنت من جيله الأول 1.0 (Web 1.0) إلى جيله الثاني 2.0 (Web 2.0) دخل العالم بعدًا جديدًا في ثقافة التواصل. ففي جيله الأول كان المواطن مجرد متلق للمعلومات التي كان يتصفحها عبر المواقع العديدة على الشبكة العنكبوتية، فكانت طريقة اطلاعه على المعلومات وقراءته لها مشابهة إلى حد كبير لطريقة متابعته للصحف والمجلات والأخبار التلفزيونية والإذاعية ولكن مع فارق تمثل بإمكان المواطن متابعة كل الأخبار من كل أرجاء العالم، وفي أغلب الأوقات مجانًا، عبر جهاز واحد يوصله به.

إذا، معلومات جامدة تفرض نفسها على المواطن وتأتيه من مصدر واحد، ولكن مع دخولنا الجيل الثاني من الويب (Web 2.0)، حوالي العام 2004م، تغيرت المعادلة وتحول المواطن من مجرد متلقٍ إلى صانع الخبر ومصدر فعال وسريع لانتشاره ومشاركته مع الناس من حول العالم.

إذًا، وفر الويب 2.0 (Web 2.0) منصة تواصل تفاعلية للمواطنين من رواد الشبكة العنكبوتية. تواصل وتفاعل تترجم عبر قنوات المواقع الاجتماعية مثل فيسبوك (Facebook)، ماي سبيس (Myspace)، لينكد إن (Linkedin)، يوتيوب (Youtube)، فيمو (Vimeo)، تويتر (Twitter)، وغيرها. ومن هنا سبب تسميتها بالاجتماعية بحيث تساهم في تقريب الناس والجماعات عبر مشاركة الأخبار والمعلومات.

سمح الويب 2.0 (Web 2.0) للمواطن أن يعبر عن آرائه بكل حرية، من دون قيد أو شرط، ومن دون رقابة مسبقة على مضمون كتاباته أو صوره أو حتى أفلامه. فأصبحت له مساحة كبيرة للتعبير والترويج لعمله وآرائه وأيضًا القيام بحملات مناصرة ومدافعة عن قضايا اجتماعية وسياسية تهمه وما المدونات (Blogs) إلا مثال صغير عما أوردناه.

مواكبة لهذا التوجه، قامت جمعية “نهار الشباب” بتنفيذ مشروع تدريبي حول سبل استخدام وسائل الاعلام الاجتماعي وذلك لفترة أربعة أشهر بدأت في آيار/أبريل حتى شهر آب/أغسطس 2012م. تم تنفيذ ذلك المشروع بدعم من المجلس الدولي للبحث والتبادل (IREX) ومبادرة الشراكة الشرق أوسطية (MEPI). وقد تعرف خلاله المشاركون على طريقة استخدام كل من تويتر، فاسبوك، يوتيوب، فليكر، مدونات، مواقع البحث وخدمة آر إس إس (RSS) في شكل استراتيجي يفيدهم في عملهم في جمعياتهم ومؤسساتهم الخاصة وبحوثهم الجامعية. وتم توزيع الشهادات عليهم في نهاية المشروع ما اطلق العنان لأجنحتهم في فضاء الوب 2.0.

بعض صور المشروع:

نقلاً عن مدونة نهار الشباب.

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